For more than 30,000 Georgian women living with cancer, colorful headscarves are not a fashion choice. Worn throughout treatment, they conceal its most visible signs and often become a way to avoid the stares, questions and pity that come with a diagnosis.
In Georgia, cancer is still surrounded by silence. Screening rates remain alarmingly low, recovery stories are rarely visible, and the disease is seldom discussed openly in the media. For many patients and families, a diagnosis is still perceived as a road of no return.
Todua Clinic, Georgia’s largest oncology center, wanted to challenge that narrative.
The clinic’s strategy was built around hope: not abstract optimism, but the confidence that comes from seeing real proof that recovery is possible. Survivors could offer something statistics alone could not: visible evidence that cancer can be faced, endured and overcome.
The challenge was to turn that hope into a symbol powerful enough to break through a deeply rooted cultural taboo.
Idea and Execution
The headscarf was already the most recognizable symbol of cancer treatment. But it was usually worn to conceal...
Film (ENG subtitles)Case VideoFlags of Victory - Board
Silver
Don't Miss out on Christmas
Entrant
MILK
Country
Lithuania
Brand
Telia
Advertiser
Telia
We limit our children’s screen time. While spending hours staring at our own phones.
Telia’s Christmas film started with this small adult hypocrisy.
A boy keeps hitting his screen-time limit while trying to play, message and do things online. Meanwhile, his parents’ screens seem to have no limits at all. So he decides to fix the injustice himself.
After a determined little hacking mission, he manages to get into his parents’ phones and gives them a taste of their own medicine: screen-time limits. Suddenly, it’s the adults who can’t get enough.
Which made Depeche Mode’s “Just Can’t Get Enough” the perfect soundtrack.
We licensed the iconic song, but completely reinterpreted it for the story. The synth-pop production was stripped away and rebuilt around piano and a female choir, turning something energetic and playful into an intimate, cinematic Christmas piece.
The singers were specially flown in from London, with the vocal arrangement and recording crafted around the emotional rhythm of the film. The familiar chorus became both a joke and the emotional backbone of the story.
The result gave an instantly recognisable song an entirely new meaning.
A pop anthem about never getting eno...
Don't miss out on Christmas
Bronze
Bronze
A Taste For Life
Entrant
autoriai | creative agency
Country
Lithuania
Brand
Vilnius City Municipality, Vilnius sveikiau
Advertiser
Vilnius City Municipality, Vilnius sveikiau
Historically, Lithuania has struggled with high rates of alcohol consumption and related harm. However, overall alcohol use has been declining. Despite this progress, alarming trends remain: every seventh child is introduced to alcohol at home - by their own family. This practice is often seen as a "safe" way to expose children to drinking, but research shows that parental involvement in a child’s first drink does not reduce the risks. This film challenges that belief, it's a reminder that there is so much more you can share with your child than just their first glass of beer or wine.
The film tells the story of a teenage boy who is getting ready for his first alternative rock concert and decides to shave his head into a mohawk, secretly taking his father’s shaver. His parents, understanding the importance of life experiences, do not punish him; instead, they join in and help him his new look.
A song was also created especially for the film, telling the story of a first love found in Vilnius.
The entire campaign and its films are driven by a deeply rooted cultural belief in Lithuania that allowing children to try alcohol at home will lead to safer drinking habits outside the hom...
A Taste For Life film
Campaign presentation
Bronze
Smart Choice
Entrant
Guilty Ogilvy
Country
Latvia
Brand
Rimi
Advertiser
Rimi Baltic Group
The ambition was to make a supermarket commercial feel like cinema.
Shot in a single day with two actors, the film builds two contrasting lives through cinematography, performance, production design, wardrobe and locations without explaining the differences.
The edit does the storytelling: visual parallels, match cuts, movement and rhythm connect two separate worlds until they naturally intersect at RIMI.
Every craft decision serves the same purpose: make it feel observed, not advertised.
Two actors. Two worlds. One shoot day. One cinematic story.
Rimi - Smart Choice
Bronze
The Future Is Yours
Entrant
Tank Creative Agency
Country
Estonia
Brand
LHV
Advertiser
LHV
A music-video-style clip driven by choreography that moves in precise waves. The clip opens with a man who appears to be born from the sand. In the song sequence, we used the diopter effect familiar from Bergman’s "Persona", where characters positioned on different planes remain in sharp focus at the same time.
TV clip
Shortlist
Shortlist
The Looong Goodbye
Entrant
Holy Motors
Country
Georgia
Brand
Cellfie Unlimited Data Plans
Advertiser
Cellfie
Instead of explaining gigabytes, speed or technical benefits, Cellfie turned its unlimited data plans into a joke everyone instantly understood: when a man takes his phone to the bathroom, there is no telling when he will come back.
The idea exaggerated this everyday habit to absurd proportions. If unlimited data is addictive, then a quick bathroom break can feel less like a visit and more like a disappearance.
The film treats this completely ordinary moment with the emotional weight of a tragic farewell. As our hero announces he is going to the bathroom, his family reacts as if he is leaving forever. Final hugs are exchanged. Goodbyes become painfully dramatic. Every look suggests they know the terrible truth: with unlimited data in his hands, he could be gone for hours.
The humor comes from the collision between an extremely familiar behavior and ridiculously high-stakes cinematic drama. No product demonstration was needed. The benefit became the punchline.
By turning “unlimited” into something people could recognize from their own homes, Cellfie transformed a telecom offer into a piece of entertainment built to be watched, laughed at and shared.
The Looong Goodbye - Online Film (ENG subtitles)The Looong Goodbye - Board
Shortlist
The Blacklist
Entrant
Kontuur / Leo Burnett
Country
Estonia
Brand
TTJA
Advertiser
Consumer Protection and Technical Regulatory Authority Estonia
PROBLEM: Nearly 90% of Estonian consumers do not check the Consumer Protection Authority’s blacklist before buying, and one in five does too little research online. How could we make a little-known blacklist impossible to miss on a tiny budget?
INSIGHT: Most businesses are trustworthy. The problem is the few that aren’t – the black sheep.
IDEA: We took the blacklist literally: one black sheep among white ones. A simple visual metaphor that instantly explains both the name and purpose of the blacklist.
EXECUTION: We turned an abstract consumer protection tool into one clear message: Before you buy, check who you’re buying from.
OBJECTIVE: Raise awareness of the blacklist and multiply website visits – a result measurable, quite literally, in black and white.
Blacklist Film 45sBlacklist Radio 45sBlacklist The Rabbit DigistreetBlacklist The Cat DigistreetBlacklist The Dog DigistreetBlacklist The Sheep DigistreetBlacklist The Swan DigistreetBlacklist The Swan 1920x1080pxlBlacklist The Rabbit 1920x1080pxlBlacklist The Cat 1920x1080pxlBlacklist The Dog 1920x1080pxlBlacklist The Sheep 1920x1080pxl
Shortlist
Teleduetas - Pasaulis Tavo
Entrant
New! Creative Agency
Country
Lithuania
Brand
Tele2 5G Home Internet
Advertiser
Tele2
Summer belongs to disposable pop. Instead of chasing the trend, we broke it. We built the song with a full orchestral, operatic performance. The soundtrack itself became proof of quality and maturity. This was not a sample library. This was not a plug-in. Every note was performed by an orchestra and sung in a true operatic voice. The result stands apart precisely because it sounds like it was never meant to be an ad. It sounds like an event. Also this song was 10th in Teleduetas history.
Normaalne — a thumping tone poem about a country where the extraordinary is simply normal. Corporate met hip hop: we brought in Estonian artists YASMYN & CASPAR, who had been making hip-hop beats for years and had never been let anywhere near a national brand. Two worlds collided, and the facts of e-Estonia — 1.3 million people, more unicorns than anyone should have, coding at seven, i-voting, a company registered in five minutes, business meetings held naked in a sauna — became bars instead of bullet points.
Normaalne_sound_craft
Shortlist
Koos on järgmine samm lihtsam
Entrant
Swedbank Eesti
Country
Estonia
Brand
Swedbank
Advertiser
Swedbank
"Together, the Next Step Is Easier” was the first flagship campaign of Swedbank Estonia’s new brand platform, Simply Forward, transforming the bank’s promise of togetherness into an authentic story inspired by real events. Focused on 18-30-year-olds and their dream of owning a home, the campaign repositioned Swedbank from a financial service provider to a trusted partner for life’s biggest milestones.
The emotional centrepiece was a TV film featuring Estonian artist säm alongside his real family and friends, sharing a deeply personal journey towards building a home and pursuing his dreams. The story was amplified through a broad omnichannel ecosystem spanning TV, online video, social media, digital, outdoor and owned channels, while säm’s soundtrack added cultural relevance and strengthened the campaign’s connection with younger audiences. Soundtrack "maolensinu" was released 3 days before Swedbank's image campaign.
The campaign became the most recognisable reputation campaign among 16-34-year-olds, achieving 78% likability and a 72% positive evaluation score within the target audience. Brand tracking showed close to a 10% uplift across all key brand attributes. The strongest imp...
"Together, the next step is easier" campaign clip.
Campaign clip feedback on SoMeSäm's reaction to campaign banner
Shortlist
Paving the Way to the Future
Entrant
Tabasco
Country
Estonia
Brand
Stoneroc
Advertiser
Bauroc
How do you make paving stones entertaining?
Stoneroc took the obvious route: all the way back to the Stone Age.
Instead of talking about durability, technical features and perfectly landscaped driveways, we created a prehistoric advertising universe inspired by The Flintstones - a world where stone is not just a building material, but the foundation of modern life.
Because when your product has been around since the Stone Age, you don’t need to reinvent it.
You just need to pave the way to the future.
iRocChatrocStonegramStonefyRocCoin34215prewiew
Shortlist
Sun-yellow Family
Entrant
Tabasco
Country
Estonia
Brand
Tallegg
Advertiser
Tallegg
What if Tallegg were a family?
We turned the brand’s iconic yellow into an entire world and its diverse product range into a cast of characters. Each member of the Yellow Family has their own personality, tastes and passions, yet they all unmistakably belong together.
Throughout the year, the family returned in four different films, each built around a different season, occasion or part of Tallegg’s product range. The changing stories allowed us to keep expanding the same distinctive universe while building a consistent and recognisable brand image over time.
Through playful, meticulously styled scenes, everyday life becomes unmistakably Tallegg: warm, colourful and just a little larger than life.
Behind all the visual playfulness lies a simple idea: good food makes everyday life a little easier, brighter and more enjoyable.
Tallegg. Enjoy the lighter side of life.
