Silver
SilverDyslexia
- Entrant
- Not Perfect Vilnius
- Country
- Lithuania
- Brand
- Lithuania Dyslexia Association
- Advertiser
- Lithuania Dyslexia Association
Designing for a Brain That Reads Differently
Dyslexia affects an estimated 5–15% of people. It is a lifelong reading and writing disorder that makes it difficult to quickly connect letters with sounds, read fluently, and accurately express thoughts in writing — despite normal intelligence. When not recognized early, dyslexia is often misinterpreted as laziness, lack of effort, or cognitive impairment. In Lithuania, until 2025, there was no organization representing people with dyslexia at a political and social level.
The newly established association needed more than a logo. It needed a visual identity that could communicate two seemingly contradictory things: the real struggle dyslexic individuals experience within rigid educational systems, and the strength and alternative pathways they develop to navigate them.
Our core insight was simple: for many people, letters are stable, neutral symbols. For people with dyslexia, they can feel unstable — shifting, jumping, resisting assembly into meaning. The alphabet is not a given. It is an obstacle.
The identity system translates this experience into form.
The logo and visual language are built on modular, architectural structures...
SilverTalleggi päikesekollased pakendid
- Entrant
- Tabasco
- Country
- Estonia
- Brand
- Tallegg
- Advertiser
- MAAG Eesti
Tallegg’s previous packaging lacked a clear visual anchor, using inconsistent colors that reduced recognition in busy supermarkets. The redesign introduced a single unifying brand color: warm yellow, supported by warm white and red, associated with chicken. New layout, consistent photography, and welcoming typography create a range with a stronger shelf impact and brand recognition. www.tallegg.ee
Bronze
BronzePAMATAI - Investigative Journalism Award
- Entrant
- Godspeed branding
- Country
- Lithuania
- Brand
- PAMATAI - Investigative Journalism Award
- Advertiser
- Pamatai, Atviros Lietuvos Fondas, Vinted
About the brand:
PAMATAI is a newly established award dedicated to honoring
the courage and impact of investigative journalism in Lithuania. The brand
serves as a platform that highlights the ultimate defense of truth, free speech,
and democratic values in modern society.
Positioning:
'The Foundation of Truth.' In an era dominated by information
warfare, shadows, and organized deception, investigative journalism is not just
a profession; it is a societal shield. PAMATAI positions itself as a monumental
statement: uncompromised, structurally solid, and deeply rooted in historical
resilience.
Insight:
Criminal operations and disinformation campaigns thrive on one core
tactic: twisting and distorting reality to confuse the public.
To fight this digital mist, journalism requires an unbreakable foundation. This
foundation has historically manifested itself as Lithuania's ultimate physical
shield for freedom of speech-the concrete blockades erected around the
Parliament during the tragic events of January 13th, 1991.
The brutalist logo shapes are directly inspired by these monolithic structures.
Furthermore, the core insight lies in the rich duality of the Lithuanian word
'Pamatai': it...
BronzeMea Culpa
- Entrant
- Not Perfect Vilnius
- Country
- Lithuania
- Brand
- Mea Culpa
- Advertiser
- MB Mea Culpa
Things happen. A hangover happens. Overeating happens. A sleepless night scrolling happens. Nobody plans it - it just catches up with you, and afterward, you feel sorry. Not guilty enough to change who you are, just sorry enough to say so.
In a category built on discipline and purity, we didn't want to sell another clean-living lecture. We wanted to say the quiet part out loud: even the healthiest people among us slip, and that's fine.
We created the brand name, concept, logo design, packaging design and visual language for Mea Culpa, a naturally fermented functional beverage. Each label is an apology to your own body - not an explanation, just "forgive me, belly." The surface is mirrored, so before you drink, you see yourself reading it.
Mea Culpa is how you say sorry - and detox - at the same time.
BronzeFood on Foot
- Entrant
- Not Perfect Vilnius
- Country
- Lithuania
- Brand
- Food on Foot
- Advertiser
- Mantinga, UAB
Food on Foot is built for people on the move, offering a range of over 30 SKUs—from sandwiches and toasties to pizzas and snacks. Over time, the brand’s previous packaging had become generic and easily copied by competitors, lacking a cohesive design system and creating a chaotic visual impression on shelf.
The redesign was driven by three clear objectives: reclaim brand ownership in a brutally competitive category, create a strong character-driven identity, and establish a scalable design system adaptable across a broad product portfolio.
The strategic solution relies on a few bold principles:
Owning the Red: A dominant, energetic red becomes the primary recognition code on shelf—impossible to miss, instantly ownable, and unmistakably tied to the brand.
Character-Driven Identity: A custom bank of witty, minimal illustrations gives each product its own unique character while maintaining brand coherence across more than thirty packages. Small scenes, consistent logic, recognizable at a glance.
Systematic Clarity: Replacing previous visual chaos with a structured design framework ensures every SKU fits seamlessly into the portfolio without losing visual impact.
The result is a u...
Shortlist
ShortlistCreature Algorithm - AI robotics
- Entrant
- Godspeed branding
- Country
- Lithuania
- Brand
- Creature Algorithm
- Advertiser
- Creature Algorithm
About the brand:
Creature Algorithm is a stealth-mode semiconductor startup
based in California, developing a new class of chip for autonomous AI robotics.
Instead of teaching machines to move through pre-recorded datasets, reward
functions, or predictive models, its architecture learns movement through
direct self-regulation - closer to how a nervous system works than how a neural
network is trained.
Positioning:
AI has given us a world full of unnatural imitations of life: voices
trapped in app icons, hallucinated facts, soulless generated art. Creature
Algorithm set out to build the opposite - a robotics language that starts from
how humans actually move through the world, and relate to it, rather than how
machines are taught to fake it.
Insight:
The humanoid is the only product humanity designed before it existed.
Every child can describe the spec; every adult knows that what we've been
given isn't it. Creature Algorithm is a return to that original promise.
For engineers, this means replacing prediction with physical contact - the chip
doesn't guess how to move, it feels its way there. For the people who will
eventually live with these machines, the promise isn't about capabil...
ShortlistPayments Untangled
- Entrant
- McCann Riga
- Country
- Latvia
- Brand
- NUDL
- Advertiser
- NUDL
Cross-border payments are complicated: fees, currencies, delays, regulations, and other turn-offs. In prison, though, money can be much simpler. Instant noodle packets function as currency. No friction. Just clear, direct worth. That contrast gave us the idea for Nudl: what if global payments could feel as simple and familiar as buying Chinese fast food? We translated the idea of “edible simplicity” into a bold, unified brand system inspired by global street-food culture. Nudl cards were designed to look like servings: packaged in takeout boxes, picked up with chopsticks, and treated as consumable units of value. A reduced colour palette, noodle-like typography, and tactile metaphors turned abstract financial value into something recognizable, intuitive, and easy to consume.
ShortlistNew exhibition
- Entrant
- Not Perfect Tallinn
- Country
- Estonia
- Brand
- Estonian Theatre and Music Museum
- Advertiser
- Estonian Theatre and Music Museum
We turned theatre and music professions into playful characters and sent them out across Tallinn to spark families’ curiosity. Each one invited parents and kids to step into the world behind the stage and try the professions for themselves in the Theatre and Music Museum’s new interactive exhibition.
ShortlistMuseum of Fun
- Entrant
- SWEEP
- Country
- Estonia
- Brand
- Museum of Fun
- Advertiser
- SWEEP
In a hectic world, we all need a little more fun. That’s why the selfie museum Museum of Fun was created. The visual identity captures those good vibes through freeform shapes, funky 3D visuals, and eye-catching materials—designed to evolve endlessly. Fun, free, and playful, just like the experience inside the museum.
The Museum of Fun logotype is built from a single bubbly shape, rotated to form three different letters—symbolizing how fun can be found by looking at things from new angles.
ShortlistZone
- Entrant
- SWEEP
- Country
- Estonia
- Brand
- Zone
- Advertiser
- SWEEP
Zone is Estonia's largest web hosting provider, but its visual identity had fallen behind the times, failing to reach a younger audience or reflect Zone's core strengths: speed, performance, and flexible support. The goal was to make Zone look as confident and professional as the service itself. The new identity is bold, dynamic, and modern.
