Balticbest 2026 · 7 entries
Protein Loops was created in collaboration with Graci Cereals and KIWIE, a contemporary street artist from Latvia, with one goal: to make breakfast exciting again. Combining a bold visual identity with collectible mechanics, the project transforms an everyday cereal box into the beginning of a larger brand experience.
The Legends collection is a series of chocolate gift boxes dedicated to Lithuania's major cities - Vilnius, Kaunas, Klaipėda, Šiauliai - each built around the myths, comic stories, and barely believable local legends attached to the city's famous places and characters.
Each tale is compressed into a miniature illustration visible on the outside, but the full story reveals itself only when the box is opened.
The visual language is built on classic, detailed illustration, using a collage technique to bring together architectural details, peculiar figures, animals, and unexpected elements into a single, new narrative - surreal and dreamlike, yet grounded in the city's own history. Each city gets its own colour palette and pattern: bold stripes and checks that give the collection energy and distinctiveness on the shelf, while the illustrations themselves reward closer attention. The more you look, the more you find.
The format reinforces the idea: a compact, petite box holding just nine chocolates. Enough to share. Enough to remember. A city's worth of stories in the smallest possible package.
Kivikala is a small family business on the Estonian island of Hiiumaa, run by fisherman Imre Kivi and his wife, Tuuli. They have a charming little shop-café where they sell fresh, locally caught fish and serve local fish soup and delicious ide fish patties for lunch.
But then again, people on Hiiumaa have always had a slightly quirky way of doing things.
Now you can also enjoy their own craft beer with your meal – Imre Pilsner and Tuuli Ale. And for dessert? Fish chocolate, of course.
Things happen. A hangover happens. Overeating happens. A sleepless night scrolling happens. Nobody plans it - it just catches up with you, and afterward, you feel sorry. Not guilty enough to change who you are, just sorry enough to say so.
In a category built on discipline and purity, we didn't want to sell another clean-living lecture. We wanted to say the quiet part out loud: even the healthiest people among us slip, and that's fine.
We created the brand name, concept, logo design, packaging design and visual language for Mea Culpa, a naturally fermented functional beverage. Each label is an apology to your own body - not an explanation, just "forgive me, belly." The surface is mirrored, so before you drink, you see yourself reading it.
Mea Culpa is how you say sorry - and detox - at the same time.
Vilniaus degtinė is one of the oldest and largest producers of spirits in Lithuania and the Baltic States. Established in 1907 at the Obeliai distillery, the company is now a prominent member of the French group Marie Brizard Wine & Spirits. Our team was entrusted with creating the label for their new gin brand – MISSED CALL.
The label design had to directly reflect the new brand name, emphasize the drink’s heritage (British character), and establish an emotional connection with the consumer. In a saturated craft gin market, we needed to find a solution that would not only stand out on the shelf but also capture attention at first glance.
To achieve maximum visual impact, we chose a strong focal point for the label design: anthropomorphic (human-like) animal characters.
•Composition: An oval frame focuses the viewer's attention, while the illustration extending beyond the borders creates a sense of depth and engagement.
•Interactivity: Each character is holding a phone. This allows for a playful shelf display—depending on the bottle's orientation, the characters can appear to be "interacting" or attempting to "call" one another.
•Scalability: This concept is easily adaptable for...
The Cities collection is a series of chocolate gift boxes dedicated to Lithuania's major cities, each wrapped in a detailed illustration of a single architectural landmark. Not a postcard view. Not a skyline. One building, rendered with the patience and precision of an architectural drawing - façade details, window rhythms, ornamental flourishes - filling the entire surface of the box.
The design deliberately steps away from the usual souvenir shorthand. Instead of iconic symbols, it chooses a quieter kind of pride: the elegant, unhurried architecture that gives each city its character. Klaipėda's half-timbered facades. Kaunas's sculptural modernism. Vilnius's baroque grandeur. Šiauliai's restrained early twentieth century elegance.
Each city rendered in its own palette, its own mood.
The box construction was designed to reinforce the experience - opening it feels like entering a building, like being welcomed inside. And the copy throughout treats architecture the way a confectioner treats ingredients: each style described through the language of chocolate, texture, and taste. The story is told not just through what you see, but through what you read.
Tallegg’s previous packaging lacked a clear visual anchor, using inconsistent colors that reduced recognition in busy supermarkets. The redesign introduced a single unifying brand color: warm yellow, supported by warm white and red, associated with chicken. New layout, consistent photography, and welcoming typography create a range with a stronger shelf impact and brand recognition. www.tallegg.ee
