ShortlistŽaliuomenė
- Entrant
- Fabula Rud Pedersen Lithuania
- Country
- Lithuania
- Brand
- Ministry of Energy of the Republic of Lithuania and Ministry of Transport of the Republic of Lithuania
- Advertiser
- Fabula Rud Pedersen Lithuania
Žaliuomenė is a sustainability initiative by the Ministry of Energy and the Ministry of Transport, created to inspire greener everyday choices.
Instead of treating sustainability as another official message, we turned it into a world people would want to explore. The campaign’s visual language was built entirely by hand — drawn with markers, without digital shortcuts — to make the message feel more human, honest, and accessible.
At the heart of the campaign was a large 100 × 70 cm hand-drawn artwork: a dense, playful universe of characters, details, and humorous everyday situations. It invited people to look closer, discover small stories, and recognise sustainable choices as part of their own lives.
By replacing institutional seriousness with warmth, craft, and curiosity, Žaliuomenė made sustainability feel less like a duty — and more like a shared, everyday mindset.
ShortlistThe First Ride
- Entrant
- KIWIE
- Country
- Latvia
- Brand
- SIGULDA X KIWIE
- Advertiser
- Bobsleigh and luge track "Sigulda"
The Baltic's longest hand-painted animated mural - created for the 40th anniversary of the Bobsleigh and Luge Track "Sigulda", "The First Ride" artwork transforms a 184-metre concrete wall into a hand-painted animation.
Composed of 90 individually hand-painted frames, the mural follows two children on their first sled ride, celebrating the joy of winter sports, imagination, and the beginning of every athlete's journey. Inspired by the wall's extraordinary proportions, the artwork transforms a static public space into a moving story, weaving together Sigulda's landscapes, history, and sporting heritage through one continuous animation.
The completed mural was accompanied by a social media video, allowing the hand-painted animation to be experienced far beyond Sigulda and introducing the project to a global audience through digital storytelling.
ShortlistIKEA Sale
- Entrant
- Ogilvy Vilnius
- Country
- Lithuania
- Brand
- IKEA
- Advertiser
- IKEA
During an IKEA sale, shoppers leave with more in their blue bags. More products mean more weight, and heavy bag handles leave marks on the skin.
That familiar post-shopping detail became the idea for the campaign – IKEA logo imprints left on shopper shoulder, turning the physical trace of a full bag into a simple visual expression of the Sale.
